The Muscle Beach Promise

Dear fellow fitness enthusiasts,

To fully appreciate what Muscle Beach Nutrition is about to bring to the Sports Nutrition Industry, I need to share a little background information with you and give you some insight into why I know, and I am sure you will agree, that Muscle Beach Nutrition is going to be the most exciting and revolutionary company in Sports Nutrition.

As many of you may know, in 1999 my brother Ryan and I founded a company called, and together we built that site into the world’s most visited health and fitness website that has helped millions of people better their lives reach their fitness goals.

When we were building, we developed everything based on the idea of what we wanted and wished we had as consumers ourselves, and we dedicated our lives and business practices to accomplishing that goal.

While I was at, I had the chance to work closely with almost every brand in the industry. This gave me a unique perspective on all the successes and mistakes that brands can make, but, most importantly, I also had access to YOU, our customer, and learned and listened to what YOU wanted and needed to motivate and inspire you to achieve your goals.

When I left, I took these unique insights with me to MusclePharm, where I helped grow it from a small company into one of the most exciting and global sports nutrition brands in the world during my time with them.

After taking MusclePharm to the top, I had the chance to work for any company in the industry, and I looked around a lot, but I just did not see anything inspiring out there until I learned about what was going on in Venice, California, at Muscle Beach Nutrition.

Muscle Beach Nutrition’s mission was so in line with my vision of what I wanted to see out there, and what I know consumers want and need in a Sports Nutrition company that I felt like I had to get involved, and the more I learned the more I wanted to be part of this company until finally I became a part owner in the company and I also worked to become the President!

So now, as the President of Muscle Beach Nutrition, I can promise you that we will always deliver you the best Sports Nutrition Products available. You won’t find any banned substances, hidden ingredients, pixy dusted label claims, or any other scandalous business practices associated with our products or our company.

I’m here to personally guarantee that Muscle Beach Nutrition products are always going to be safe, and of the highest quality possible, and that our unique lifestyle approach will motivate and inspire you to achieve your fitness goals and feel good about the life you live.

Join our community and together we’ll realize your potential because if I believe in it, so should you.

It’s going to be a great ride together and I hope see you here at Muscle Beach training in the California sunshine sometime soon.

Yours sincerely,

Jeremy DeLuca
President of Muscle Beach Nutrition
Founder of